Posted on
January 19, 2026
by
Dylan Whitnack
Inside Edge 244 - What It Takes To Sell A Home in 2026 |
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It’s genuinely challenging to bring buyers and sellers together right now, and that’s not because there’s a lack of interest — it’s because of a disconnect in expectations.
One of the most important distinctions in today’s market is the difference between a motivated seller and a seller who is still feeling out their options. Both are completely reasonable positions to be in, but they lead to very different outcomes.
For buyers, this matters because time and energy are best spent focusing on homes where the seller is prepared to work within today’s market realities. Some listings are priced with flexibility and intent, while others are positioned closer to early-2025 expectations. Understanding that difference early helps buyers avoid frustration and focus on opportunities that can actually come together.
For sellers, motivation doesn’t mean urgency or pressure — it simply means clarity. In this market, the homes that are selling are the ones priced based on the most recent comparable sales, not past highs. That clarity allows buyers to engage confidently and negotiations to move forward productively.
A large portion of current inventory consists of homes where sellers are waiting to see if the right buyer appears at a higher price. There’s nothing wrong with that approach, but it does mean fewer showings, longer timelines, and limited negotiating momentum. In contrast, sellers who price realistically from the outset tend to see more activity and better-quality conversations, even if final sale prices are modestly below initial expectations.
Another challenge right now is price discovery. In some pockets, there have been very few recent sales over the past three to six months, which makes setting accurate expectations more difficult for everyone involved. This is where careful analysis, local knowledge, and patience become especially important.
For buyers, the goal is protection — avoiding overpaying and focusing on homes where a deal is achievable. For sellers, the goal is guidance — understanding how today’s market works so decisions can be made with confidence rather than guesswork.
There are absolutely opportunities in this market, but they require realism, good information, and a strategy aligned with current conditions. As always, I’m here as a resource to help make sense of what you’re seeing and to provide clarity whenever questions come up.